Social Media is so much more than ‘just posting’. It breaks our hearts to see automated posting programs manage Facebook and twitter with identical posts at the same time every day. Social Media isn’t just about “posting something”. It’s about engaging your fans, and that’s what we do.
Anyone can post mundane, routine, self-promoting posts, but people tune that out on Facebook. “Advertisey” language gets ignored quickly. That’s why we send our photographers out at least once a month to capture good looking photos of the things keeping your brand busy. We generate enticing content that we can post all month. We do it fast enough to keep your customers in-the-know about everything you want them to know.
We also shoot video and use our staff of writers to make sure your content is readable, optimized, and awesome. We don’t waste time posting advertisements. We spend our time gathering the most interesting things about you and sharing them with your fans. It’s what the “Social” part of Social Media is all about.
Every brand is different. Certain networks work better than others, depending on the industry. With most consumer brands, we use Facebook because of the more than 800 Million active monthly users. It’s hard to beat that kind of potential for exposure. Also, with the changes to their algorithms as of October 2011, content from business pages has an even easier time getting to the fans with “frictionless sharing”.
There’s no shortage of quick tips and tricks to “get more fans”, but the truth is that the only sustainable campaign in one faced on humanizing your brand and creating an authentic look into your products and services. People will like what they see (as long as you’re not a horrible company), and you’ll find your fan base growing as you keep them informed and incentivized.
