Brand Movement → People Movement → Product Movement → Sales Movement
Good ideas move people. People move products. Sales move revenue.
We deliver ideas that connect brands and consumers in both rational and emotional ways. For small to medium sized business, they drive action, response, and results and foster conversations, engagement and loyalty. We do this by discovering the truths that are essential in the nature of your brand, your industry and your competitors. Armed with this knowledge, we get to work creating the “Idea.” It could be the “Big Idea,” one that informs the life of your digital brand. Or it could be the smaller, yet no less important idea around how to take an existing campaign or media channel and make it greater.
No matter what the challenge, our team of strategists will develop the idea that can help your brand breakthrough, connect and succeed.
…Social Media isn’t an art or a matter of luck. There’s a distinct science behind success.
…If done right, Social Media is the fastest way to get the genuine attention of millions of consumers.
As the fastest growing form of communication in history, Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point were largely unattainable.
Do you wonder if you have what it takes to compete in the social media marketplace? After all, who has the time or budget to mimic Anheuser-Busch, BJC HealthCare, AT&T, or Boeing? Certainly not a small business! Right?
Well, think again! In fact, according to the 2011 Social Media Marketing Industry Report, small business owners are seeing the greatest results from social media marketing.
Top Benefits for SMB’s:
The number one benefit of social media marketing is standing out in an increasingly noisy marketplace. In fact, 88% of all SMB’s found that social media helps get them increased exposure and 72% of them saw increased traffic.
You see, to us small business + social media marketing is anything but small.
…each client is different, and we make sure that our method is custom fitted for their industry and business.
In their enthusiasm – and rush to action – companies often approach social media in an ad hoc, capricious fashion. This produces ad hoc, capricious results. Achieving optimal results requires a well-designed, well-deployed social strategy. For example, you ought not to start Tweeting until your website is optimized with a clear call-to-action and visitor funnel. Through relentless testing, innovation and thousands of hours of client experience, we have forged our own proven process that leads to surefire success on behalf of clients. We have a solid track record of success.
While social media is our core competency, we’ve learned it is more effective when integrated into a broader marketing mix. It’s why we offer an array of the following complimentary services in six areas:
It is imperative to start at the start: What do you want from social media? What matters most to your business? Reputation Management? Online Sales? Strong Sentiment Scores? How, specifically, will you measure success? Before we do anything, we deep dive to answer these questions, and we examine the metrics that matter to determine where we are with your KPIs. That way, we can track results and progress over time in a way that matters most — not to us — but to you.
Socrates said: “Know thyself.” Good for personal development — and business development! You cannot generate optimal results in social media without brand message points that compellingly convey your Unique Selling Propositions (USPs) and that emotionally connect with your audience. This is a word of mouth economy, and you not only want to inform your advocates, you want to inspire them to become vocal evangelists. We help you craft the most compelling “brand construct.” You know your “what” and your “how.” We help you get at your “why,” which is what inspires people to share your message with the world.
Once you know “who” you are, and “why” you do what you do, it’s time to focus on who your customers are. We help you determine who the most receptive audiences are. Ideally, you want customers who are brand loyal and brand vocal. We help you find the folks that matter, connect with them and inspire them to get behind your business. It’s this information which helps us determine which networks to engage to best reach your consumers.
Ok, we’re cooking with gas now! We now know what you want, why you do what you do, and who your target customers are. Now, it’s time to determine where your customers are! Where are they congregating online? We spend the necessary time locating your core communities and determining a “participation strategy” to engage your current, and future, customers where they are. Then, as we always do: we test, hone and refine to make sure we’re generating optimal results for you every day.
The importance of having an effective, efficient, clean website with a high conversion rate cannot be overstated. Instead of merely having a nice online brochure, we create a simple, elegant experience that engages your target audience and becomes an online revenue-generating asset. If you are in need of a new website, Boom’s web development team is second-to-none. We don’t build flashy websites. We build effective ones that drive your primary KPIs.
If social media is a cocktail party, you cannot invite guests (via Twitter, Facebook, email, etc.) until your home is warm and welcoming. Your website is often where the action and resultant conversions take place. Do everything right, but if your website is not optimized for search engines and designed with a compelling call to action, you are losing business and not maximizing your revenue potential. Most brands have poorly-optimized websites without a clear call-to-action and a “visitor funnel.” To maximize conversions and revenue, we either rebuild or redesign your website to ensure clear calls to action that drive optimal conversion rates. We also ensure your blogs are populated with fresh, engaging content that serve as a magnet for relevant keywords to actively drive targeted, business-producing traffic to your site.
This is a highly-nuanced artform. Social media is not a media. It’s not Twitter or Facebook or LinkedIn. It’s a relationship. A human relationship. We identify your precious brand evangelists and we engage with, and uplift, them. Our community management team connects directly with you to ensure we have all of the proper messaging down cold. Then, we create spectacular content on your behalf to build brand equity, drive trust among your target markets and drive your business. We believe first and foremost in engaging quality followers and fans. We also believe in quantity! Critical mass is a powerful thing. Having 200 engaged Twitter followers is great. Having 12,000 engaged followers is another thing altogether. We have helped our clients gain thousands of new fans and followers in a span of months. Having that army of brand evangelists ready to deploy at any moment is an extraordinarily powerful force for your business. We have done it for all of our clients, and we can do it for you.
Want to build your personal brand? Whether you’re a celebrity, author, public figure, industry expert, or just about anyone in the public eye, there are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or local one, we can help you get visibility and forge connections.
A reputation is difficult and time-consuming to build, but with social media it can be damaged in an instant. We’ll keep an eagle eye on it for you.
Video is the most compelling media, and it is one of the most effective ways to convey a brand’s key message points. This is the era of “killer content.” We create videos that resonate with your audiences and then we circulate those videos across the social landscape and content sites to reach your target customers and call them to action.
We can engage key, well-fit influencers and partners in various industries to scale your social communities. This is a proven way to tip a brand. We used to call it “sniping” fans, but the truth is that everyone grows when you SHARE fans. It’s a great way to find potential customers and interact with them.
There are millions of conversations happening online at this very moment — and people look to one another for product recommendations. Do you know what they’re saying? Are you responding? In this economy, you’d better. We listen to what people SAY about your company. Then we engage your audience: neutralizing the negative and promoting the positive. Speed-of-response is central to success in brand monitoring. It shows people you care. And in today’s economy, that is everything. Boom protects your reputation and advances your interests in an increasingly complex “word-of-mouth” marketplace. We take your business’s online reputation as seriously as our own.
We believe that the huge opportunity of social media is matched only by the hype and hyperbole in the industry. We constantly test, measure and refine. We set the gold standard for reporting to our clients every 30 days, quantifying tangible ROI of social media, so that you can see the return on your investment in clear, plain view each month.
However, since many pieces of social media behave so differently than anything we have ever seen, we also provide balance by using “What does or will success look like?” rather than “What’s the ROI?” After all, sometimes it can be difficult to measure social media like a traditional channel. Social media touches every facet of business and it should be viewed more as an extension of good business ethics. This, if done properly, will harvest sales down the line.
If you’re curious to see how well our process works, check out our portfolio to see some examples of what we’ve done for our friends. Our process is the result of over three years of Social Media experimentation and testing. We started by creating websites with dynamic, fresh content, and when Facebook pages came out, our product was already primed for interaction. If we’ve left any question unanswered, shoot us an email to explode@boomreactive.com.
