A new wave of gourmet dining is sweeping across the cities of the United States: Food trucks. St. Louis is no exception. In early 2011 a new truck opened called Gateway Dog House. Their Facebook page was serving as their website and they came to us to make the most of it.
We got to work making custom tabs that would display all of the information to anyone who visited the page. When they started out, the Dog House was stationary and we setup a landing page and a menu page to help introduce customers to what the Dog House had to offer. Eventually, business was slowing down a bit at that location and we encouraged Gateway Dog House to get a mobile permit so they could start serving all over the city.
Changing locations required a calendar so we made a tab for that as well. From there, we’ve setup additional interactive elements like a ‘Location Request” page that lets customers voice where they’d like to see the Dog House and a “Top Dog Submission” form that lets people submit ideas for new dogs.
In all of this the page has grown steadily to over 800 likes and has a high level of post interaction. We’re always working with the Dog House to improve their page.
