On December 16th, boom celebrated our 3rd birthday. In social media years, that’s over 581 years old. We haven’t spent much of that time finding new clients. We’ve been working hard on new technologies and strategies which we’ve been able to test for months and months. We’ve come out of it with a comprehensive, first-hand understanding of how to properly run a social media campaign. So how are we taking 2012 and making it our own? Expansion and Expertise.
To prepare for 2012, we’ve added several new members to the team. An accountant, a photographer, a new web designer, and a marketing strategist. But while we’ve expanded, we’ve made sure that we’ve done so with a focus on individual expertise. For years past, we were a smaller team with jack-of-all-trades style employees. People who had auxiliary skill sets which we utilized to complete projects. Well, it turns out everyone’s happier if we can all focus on our strengths and produce very specific values for our clients.
As with most small companies, I used to do everything. I used to do all the photography, a good chunk of the web design, all the accounting, graphic design, business development, account management, social media upkeep, marketing strategy, and I’d clean the office. While I still clean the office, my focus for the past few months has been a complete reorganization. We beefed up the team, delegated most of the work to people who are better at it, and now I can focus on account management.
My experience thus far has ensured that I understand the services we provide, and can be an effective architect for projects, letting the experts drive the nails.
So strap in, because our photographers, writers, designers, and admin team are ready to take our clients to the next level of Social Media in 2012. I’m excited.
Talk to you soon!
-Shaun